CLARA E. CHOI

Windsor Activations


Art Direction • Event Design • Cross-Functional Collaboration
One of Windsor’s biggest goals for 2025 was to shift perception, from an old-school dress brand to one that feels fashion-forward, relevant and cool. To spark that shift, we prioritized buzz-driving, high-impact activations that signaled Windsor’s return to culture. From high-profile concerts to major festivals and beyond, each experience was designed to reintroduce the brand as a modern fashion player with renewed energy and relevance.

This social-first approach leveraging our influencer network reinforces Windsor’s evolution into a culturally relevant fashion destination that blends inspiration, authenticity and impact.



1. Windsor x GlowHouse


The GlowHouse is a group of 14 female teenage influencers,  with a combined following of 65 million. The GlowHouse's main mission is to be an uplifting and educational resource for young girls. Windsor activated with GlowHouse by hosting a meet and greet in our Soho store. This included a pre-event build up with a teaser unboxing with the GH girls, day-of meet and greet and a post-event website takeover and giveaway.


2. Kendrick Lamar Concert


20  influencers  in attendance, combined +9.1m in reach on TT & +2.2m in reach on IG | Average Engagement Rate - 9% | Views: +1m | 105 pieces of content across stories and in feed


3. Windsor’s Wild West (Stagecoach)


8 Influencers in House + 200 VIP creators, combined +9.18m in reach during festival time frame | Views: 6.53M | 200+ pieces of content across stories and in feed

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[ ©2026 Clara E. Choi ] For I know the plans I have for you, declares the Lord, plans to prosper you and not to harm you, plans to give you hope and a future. Jeremiah 29:11