Clara E. Choi

Art Direction & Design


Windsor Activations


[Role: Art Direction, Design]One of Windsor’s biggest goals for 2025 was to shift perception, from an old-school dress brand to one that feels fashion-forward, relevant and cool. To spark that shift, we prioritized buzz-driving, high-impact activations that signaled Windsor’s return to culture. From high-profile concerts to major festivals and beyond, each experience was designed to reintroduce the brand as a modern fashion player with renewed energy and relevance.

This social-first approach leveraging our influencer network reinforces Windsor’s evolution into a culturally relevant fashion destination that blends inspiration, authenticity and impact.

1. Kendrick Lamar Concert[20  influencers  in attendance, combined +9.1m in reach on TT & +2.2m in reach on IG | Average Engagement Rate - 9% | Views: +1m | 105 pieces of content across stories and in feed]


2. Adelaine’s Bridal Shower


3. Windsor’s Wild West (Stagecoach)[8 Influencers in House + 200 VIP creators, combined +9.18m in reach during festival time frame | Views: 6.53M | 200+ pieces of content across stories and in feed]



Previous

[ ©2024 Clara E. Choi ] For I know the plans I have for you, declares the Lord, plans to prosper you and not to harm you, plans to give you hope and a future. Jeremiah 29:11