Scaling Evite’s Creative Ecosystem
Creative Direction • Team Leadership • Brand Partnerships • +20% YoY seasonal growth • Premium revenue to 75%
Creative direction for Evite’s invitation ecosystem, scaling 1,000+ designs while driving engagement, expanding partnerships and growing premium revenue.
Rebuilding the Invitation LibraryFollowing the rebrand, we rebuilt Evite’s invitation library to improve quality, consistency and monetization. The team introduced 1,000+ new designs and refreshed 4,000+ templates into a more unified system.
We also developed a suite of premium assets—including backgrounds, liners and stamps—to create a more elevated, customizable experience. This contributed to a 17% adoption rate (doubling since 2022), with premium now accounting for ~75% of total revenue.
Designers: Katie Kwak, Susan Park, Elizabeth Lee
Brand PartnershipsLed creative for partnerships with Disney, Sanrio, Minecraft and more—translating partner IP Into cohesive, on-brand experiences.
Now partnering with 22 brands and 13 venues, Evite delivers cohesive party experiences while simplifying booking and invitations.
Evite Seasonal CampaignsWe focused on key seasonal moments, using customer insights—event type, pricing sensitivity and design trends—to shape templates and landing pages. This strategic alignment drove strong results, including 20% year-over-year growth for Halloween.