CLARA E. CHOI

Revenue-Driving Product Experience for Spokeo


Product Design • Monetization Strategy • UX • +$1.5M annual revenue
Led the design of a new background report experience, identifying an opportunity to introduce a premium upsell within the user journey. Partnered with product and engineering to integrate monetization seamlessly into the experience—driving significant incremental revenue.


Opportunity
Identified an opportunity to introduce premium value within a high-Intent moment in the user journey.Solution
Designed an integrated upsell experience within the product flow, aligning user intent with premium offerings while maintaining clarity and trust. Impact
Generated $1.5M in additional annual revenue by integrating a premium upsell into the core user flow, demonstrating the impact of aligning product design with business strategy.

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[ ©2026 Clara E. Choi ] For I know the plans I have for you, declares the Lord, plans to prosper you and not to harm you, plans to give you hope and a future. Jeremiah 29:11