PetSmart Services
[Role: Art Direction, Design, Illustration]To reposition ourselves beyond being "just a pet store," we focused on rebranding PetSmart Services. Our objective was to clearly differentiate the various services while maintaining a cohesive look & feel. This rebranding included new logos, brand guidelines, and consistent application across digital, in-store, and print channels. We chose brighter, more inviting colors, an elevated yet warm photography style, and quirky quotes to create an approachable and memorable experience.
Creative direction: Margaret Chang