PetSmart Holiday


Photo Art Direction • Design • Illustration

Development of the 2017 Holiday look & feel for use across all platforms, including digital, print and in-store.  We decided to go with a classic green and red, complemented by illustrative dots and lines that formed the core illustrations for the season.

Creative direction: Margaret Chang


[ ©2026 Clara E. Choi ] For I know the plans I have for you, declares the Lord, plans to prosper you and not to harm you, plans to give you hope and a future. Jeremiah 29:11