Clara E. Choi

Art Direction & Design


Evite Holiday Campaigns


[Role: Art Direction, Design]
We focused on key times of the year and aimed to understand customer preferences—whether they were seeking formal or casual gatherings, their willingness to pay for invitations and trending designs. This research guided our template designs and the layout of each landing page. By strategically aligning with timing and trends, we achieved significant growth in events, including a 20% year-over-year increase for Halloween!

[ ©2024 Clara E. Choi ] For I know the plans I have for you, declares the Lord, plans to prosper you and not to harm you, plans to give you hope and a future. Jeremiah 29:11