Spokeo Phone UI

Spokeo had differing layouts for each of the phone search results pages, according to how much data was aggregated. Although the return of data may be different, the page layout should be the same in order to give our users a cohesive and fluid experience. The goal was to unify all the phone search pages, enhance existing modules and newly create the phone reputation score section. Designed with: Mario Ayala

Existing pages with different layouts


We opted for a modular solution that would swap in and out according to how much data was returned so the experience would be the same across the board.

We added the phone reputation score in order to clearly convey the risk level of the phone number. This tackles the user's biggest question—knowing if the number is verified, safe and/or valid.